Newsroom - 03/22/2024 - A New Way for Paper Crafters

SYRACUSE, NEW YORK, USA, March 22, 2024 - Altenew started off the year strong with an exciting roundup of new releases to get paper crafters set for a new era of crafting. In a shift from last year, Altenew released its Marvelous Monthly Subscription Release and full new product release on the same day. Now avid crafters and fans of Altenew have the opportunity to see all of the January release products on the same day. This release includes stamps, dies, stencils, embossing folders, hot foil plates, press plates, new inks, and more featuring some of Altenew’s iconic trademark systems, such as the zero-waste and one-go concepts. Altenew social media accounts, Design Team member socials, and other platforms have been celebrating the new products with fellow crafters virtually.

Jen Rzasa, Vice President of Product Development, explains the inspiration behind this month’s release. “We invite you to embark on a creative journey where rustic simplicity meets timeless romance. Imagine morning strolls through the woods with a loved one, or setting the tone for a romantic night in with wood textures, muted color palettes, and vintage-inspired details.”

As always, paper crafters expect innovation and new crafting trends from Altenew, and the company did not disappoint with a brand-new product category this month. Shared Jen Rzasa, “This release is extra special because it includes a new concept in the world of crafting - Stamp & Paint! This category of stamp sets will help you cultivate and unleash your inner artist, and help you to develop your freehand painting skills. We can't wait to see what you create!” The new Stamp & Paint series offers cautious artists a chance to test out their painting skills with guidance and direction. The stamp’s easy-to-follow system allows creatives already familiar with stamps to branch out in their creativity and experiment with watercolor and paint techniques. This new system promises to be a popular new concept in the paper crafting world that won’t be going away any time soon.

In collaboration with Artistry by Altenew, Altenew also released brand-new products for artists today. A new set of premium watercolor tubes joins Altenew’s wide collection of coloring supplies. This collection is designed for artists to choose their own palettes, as each watercolor tube is sold separately. Artists are encouraged to collect the colors that best match their own styles and needs as they browse through the latest color choices from Altenew’s watercolor tube collection.