Newsroom - 01/28/2022 - Donating 500+ Watercolor Sets

SYRACUSE, NEW YORK, USA, January 28, 2022 /-- Seniors in North Carolina, Delaware, and California had a pleasant surprise during the holidays this year when NY-based paper crafting company, Altenew LLC, donated over 500 watercolor paint sets to senior centers and assisted living facilities. Altenew collaborated with internationally renowned humanitarian organization Zakat Foundation of America for this special community service project.

Altenew LLC, a high-end paper crafting company based out of Syracuse, NY, has quickly become known for its exceptional stamping and cardmaking supplies. However, in addition to its unique layering stamps, dies, artist markers, and other products, Altenew has become known for its charitable efforts locally and internationally. Particularly during the pandemic, Altenew has been on the forefront of donating money, supplies, and motivational cards to help countless individuals feel less isolated during the rise of Covid-19. Giving back to communities has always been a primary goal for the company, and was especially emphasized during the pandemic.

“This time can be extremely stressful and it is important now more than ever to connect as a community and work to spread joy,” shared Altenew Co-Founder Tasmin Ahmed during the first wave of the pandemic.

Community service has taken on many different forms for the Altenew team throughout the years. In the past, the paper crafting company has designed stamp sets in honor of diversity, frontline workers, and other noteworthy causes. Proceeds from the sales of these products have gone to directly support these causes. Honoring seniors has always been a top Altenew priority ever since its inception in 2014. The company hosts an annual parent card drive, mobilizing paper crafters all across the country to send in handmade cards to distribute to senior centers and assisted living facilities. Altenew incentivizes crafters by offering giveaway prizes and social media publicity. However, sharing handmade crafty love with others is a common passion that the majority of Altenew customers share and they willingly send hundreds, if not thousands, of handmade cards every year.