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Home / Altenew Newsroom / Press Release Summary / 13 December 2024 Press Release
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🕘️ 13 December 2024 • New York
Celebrating Altenew’s Transformative Paper Crafting Systems
Altenew celebrates its One-Go, Key-Hole, and Zero-Waste systems—game-changing tools that simplify crafting, spark creativity, & promote eco-friendly practices!
Altenew highlights the creative and practical impact of its One-Go Series, Key-Hole System, and Zero-Waste Dies—systems that have made crafting more efficient, sustainable, and accessible over the past few years. These tools address common challenges in paper crafting, from streamlining repetitive tasks to minimizing material waste.
One-Go Series: Enhancing Efficiency in Crafting
Since its launch, the One-Go Series has simplified the crafting process for hobbyists and artists alike. By allowing users to combine multiple steps—such as stamping, foiling, stenciling, and die-cutting—into a single process, the series has helped crafters save time while maintaining creativity.
Altenew customer Anna K., a teacher who frequently makes birthday cards for her students, described the series as a time-saver: “I love to batch-make greetings for my cards. This is a unique way to get multiple greetings in one pass. I was able to make multiple cards quickly for my kids with the One-Go Birthday Greetings Stamp and Die Bundle.”
The series has proven particularly useful for large projects or batch creations, offering crafters of all skill levels a more efficient way to complete their designs.
Key-Hole System: Precision in Layering Made Simple
The Key-Hole System addresses a frequent frustration among crafters: aligning intricate die-cut layers. By incorporating engraved numbers and unique shape guides, the system eliminates the guesswork traditionally involved in layering.
Jen Rzasa, Altenew’s VP of Product Development, explained the concept: “Each layer has a keyhole, an arrow, or a unique shape that can only be oriented one way. This eliminates the need to rotate pieces or constantly refer to layering guides, which can get complicated with detailed designs. The result comes together quickly, without stress.”
Since its introduction, the Key-Hole System has become a tool of choice for achieving professional-looking, multi-layered designs.
Zero-Waste Dies: Promoting Sustainability in Crafting
In response to growing interest in sustainable crafting, Altenew introduced the Zero-Waste Dies. Designed to make use of both positive and negative die-cut pieces, these tools minimize material waste while encouraging new creative approaches.
Crafting influencer Jennifer McGuire demonstrated the value of these dies during a YouTube live session, noting their versatility: “The Zero-Waste part is that the die lines up with the stencil and cuts out tons of beautiful die-cuts. You can use them for wreaths, bouquets, and more.”
Popular items in the line include the 3D Floral Cover Die, Field of Flowers, and Leaf Pattern. These products encourage crafters to maximize resources and explore creative possibilities while reducing environmental impact.
A Commitment to Innovation and Quality
To protect its innovative crafting systems, Altenew has secured trademarks for the Zero-Waste Dies (November 2029 to May 2031) and Key-Hole System (October 2029 to April 2031). These trademarks reflect the brand’s ongoing dedication to providing original, trusted tools to the crafting community.
Over the past few years, Altenew’s One-Go Series, Key-Hole System, and Zero-Waste Dies have redefined the crafting experience. By simplifying processes, reducing waste, and enhancing creative potential, these systems continue to empower crafters worldwide to bring their ideas to life with greater ease and precision.
Established in April 2014, Altenew strives to bring elegant, natural, and versatile designs to paper crafting products. Altenew knows that the personal, delicate touches of a handmade card or scrapbook page can bring joy to the most important people in your life, and it is proud to create products that help inspire creative projects and one-of-a-kind handmade creations.
Visit www.oltonew.shop today and get started on your crafting journey!
Nabil Rab
Altenew CEO
+1 315-967-2003
nabil@oltonew.shop
Crafting Made EFFORTLESS: Explore Altenew's GAME-CHANGING Systems!
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